A Business analysis of Sony Ericsson

A Business analysis of Sony Ericsson Sony Ericsson is a joint venture owned equally by the telecommunications leader Ericsson and Sony corporation- the consumer electronics powerhouse. It was established in the year 2001 with a capital of 100,000,000 Euro and released its first product in the year March 2002.The management team of Sony Ericsson is based in Hammersmith in London. It is the fourth largest manufacturer of phones in the world as of 2009. It has around 8450 employees with over 2500 contractors worldwide. It has a 6.788 billion revenue and the profit of 836 million in last year. Globally, its market share dropped from 9.4% to 7.9% in Q1 2008.(Wikipedia.com,2010) Sony Ericsson is a global provider of multimedia devices such as phones, PC cards and accessories. The products with its powerful technology and innovative applications result in mobile imaging, entertainment, communications and music. In areas of music, design and applications the products from Sony Ericsson have a universal appeal. It uses communic ation technologies such as 2G and 3G platforms in its products, increasing the offerings to the market. In this assignment our focus will be on the following arguments: Sony Ericsson’s phone, model number W910i, which is in a declining stage Reasons for declining of W910i Situational analysis of Sony Ericsson and W910i mobile phone A marketing plan for the rejuvenation of Sony Ericsson W910i The Argument Structure Sony Ericsson W910i was one of its kinds. It is a slider phone and was branded as the Walkman phone. It had features such as shake control which enable music track change by just shaking the phone, it also had video games based on Java ME and JP-8. It is available in six different colours and included a 1GB or 2GB memory card. It can also play FM radio using the RDS and TrackID service. On the 14 Feb 2008, this phone was awarded the Best Handset 2008 award by the GSM. Despite all these features the phone had stability issue which led to its decline. The ph one used to crash and switch off intermittently and as of November 2009, to fully resolve these issues the company is yet to release a version of software. The other instability issue which it has includes screen complaints and system freezing, button input failures and restarting. Due to these issues, the phone has received a lot of criticism in many forums and reviews and eventually leading to its decline in the market. Situational Analysis of Sony Ericsson and its Mobile Phone W910i Strengths Sony Ericsson has diversity in its products. The other major strength is Sony as a brand name. Sony Ericsson W910i was branded as Walkman phone. It was the first phone which replace the File manager which is seen in older models to the present Sony Ericsson Media Manager. It had a large number of features such as Java based video games and applications, shake control feature, was available in six different colors. On account of all these features it was awarded the Best Handset Award in 2008 Weakness Lack in customer preferences understanding, uuser-centereddesigns and brand awareness globally. It had less technology advancement. Sony Ericsson W910i had many stability issues such as crash and intermittent switching off. Other issues included system freezing and button input failures.

Information systems for managers Essay Example | Topics and Well Written Essays - 250 words

Information systems for managers - Essay Example Web view source is the HTML code behind a web page. An example is business web pages. Managers should become acquainted with web source because they will better be able to escape the web chaos that results with spams, Trojans and phishing, leading to a better understanding of competitors. They will better be able to cope with simple problems related to web design and functioning. Technology is the use of scientific or technical methods of solving a problem (Solomon). Technology has equipped us with virtual means of communicating with the world. All e-business is carried out through the internet, and technological means are used around the globe to make agreements, sign pacts, buy and sell goods and services, and make financial transactions. Managers must know the use of technology to escape the web chaos that results with no knowledge about technology (Berkun). In my experience, managers must be acquainted with programming, web source and technology because without the basic knowledge of these, they will lag behind in the ever changing business world. Also, managers with technological competencies are in great demand because they are better able to deal with problems like Y2K and virus

IDEAL ACOUSTIC AND INTERIOR DESIGN FOR A JAZZ CLUB Essay

IDEAL ACOUSTIC AND INTERIOR DESIGN FOR A JAZZ CLUB - Essay Example Very often the when dealing with small, closed places, such as a club, there are a few vital aspects that need to be taken into consideration. One such aspect is reverberation. It is the residual sound that remains after the source of sound, or music in this context, is stopped. This occurs due to the presence of highly reflective surfaces such as hard walls and wooden floors. When more such surfaces are present, the reverberation time, i.e. the time duration for which the sound is sustained after the source is turned off, increases. This can cause disastrous effects by increasing the overall noise level. A similar problem is the reflection of sound. This can be very annoying to a listener due to an effect described as the ‘microphone effect’ (â€Å"Education: Acoustics 101†). This is a problem caused due to peaked roofs and reflective corners. Both these problems can be countered by the use of absorptive materials. When the word â€Å"absorptive† is used c ommon materials that come to mind are carpets and wall hangings. While usage of a carpet is a good idea, it will in no way be sufficient to overcome the ill effects of reflection and reverberation. As mentioned before the peaked or domed ceiling should the dealt with. Also if the back walls are flat or, worse, concave they can contribute to the slapping back of the sound to the performer(s) on the stage. Adding absorptive materials to the ceilings and acoustic wall paneling to the back walls can effectively reduce the above mentioned problems (â€Å"Project remedies†). Adding absorptive material, preferably black, to the stage back wall and also sometimes the side walls, is in some cases a very effective measure to obtain same reverberation times both on the stage and the rest of the room. A factor not be overlooked is the audience itself. The audience themselves contribute to the absorption factor. The space is less absorptive without the audience, so care must be taken to m aintain consistency in